How to host a webinar? Hosting webinars is easy, you just need to choose the topic of your webinar, webinar format, and webinar platform. Then, you need to create content, set the date and time for the webinar, and invite those that you want to attend your webinar.
How To Host A Webinar?
Hosting webinars can be a great experience and a useful tool for those who want to provide training, share their knowledge, promote a product or generate leads. To host a successful webinar, you will need to:
- Research the webinar topic well enough, if you will be also the presenter, or find a presenter that has the necessary knowledge about the subject.
- Choose the format of your webinar, whether you want it to be a classic presentation with images, videos, or PowerPoint slides, you want it to be more open for discussion and in form of an interview or panel discussion. You can also make a product webinar, in which you will promote a product or service to your potential customers or business partners.
- Create the webinar content which you will show to the webinar attendees. It is important that you make an engaging presentation for your target audience.
- Choose best webinar software platform for hosting your webinar.
- Create a webinar on the webinar platform and send the invitations to the attendees.
- Optionally, you can promote your webinar on social media platforms or via paid ads, to reach a wider audience.
While hosting webinars, you can choose to record webinars for future use in generating leads and attracting more interest for the information, product, or service you are offering.
Plan in advance
Failing to plan = planning to fail. Goes without saying (and it was covered in my How to create a webinar post) – everything has to be prepared in advance.
Do not leave anything to chance, as if something can go wrong – it will go wrong. Equipment, presentations, and potential backups equipment – should all be ready.
Goes without saying that when you reach this point you should already implement all the marketing strategies to promote your webinar and your webinar platform should already be picked and tested.
Have a plan B
Webcam can stop working, a microphone can give out and other things can happen. You can not plan for all of them, but you should have some basic plan B drawn out if anything would go wrong.
If you are not sure about your internet connection, have somebody who can take over the presentation if you get suddenly disconnected.
Or maybe your microphone had already given up a couple of times in the past, in that case – have another one handy.
Consider having a backup webcam that you can switch to in case your main cam will stop working.
While you may not worry about these problems when you are running a webinar every second day for small groups and it can easily be rescheduled or postponed – with big webinars things are different.
Imagine that you have 200 participants on your registration list. Hosting such a huge audience requires a number of safety measures, so make sure to minimalize the potential risks.
Consider a Co-Host
Depending on the focus of your webinar, you may consider a co-host. Given that webinars are online events, you can invite anybody from anywhere.
A strong name that is well known in your niche, will help with marketing, promotion on social media and will create a richer experience for your audience, making your event stand out.
It can be a guest, and a webinar would be in a format of a debate. Or it can be an actual co-host who will have their own part of the webinar presentation.
Additionally, you can combine your social media followers and cross-promote the event. Therefore get your webinars in front of a wider audience and get more registrations.
Run a test webinar
Do not think that things go as planned during a live webinar. You want your presentation to be perfect, and your prospects need to know that you know what you are talking about.
Even if you are an outstanding professional, a lack of proper marketing and presentation of your thoughts may result in a weak experience for the viewers and lower the registration rates on your call to action part.
Run a couple of test webinars with your team. This way you will make sure that all the tools, webinar software, camera, microphone, etc. are working as they should – to prevent any unwanted surprises.
Practice makes perfect.
Watch your recordings
Record your test webinar and pay attention to how you look on camera. You might be surprised to discover that there are some movements, pauses, or faces that you are making that just look weird.
If you are not aware of them you will not be able to correct them, by rewatching your recordings you will be able to identify mistakes that you are making and work on them.
Another thing that you can gather from watching your recorded webinar is how you and your surrounding actually look. Lighting plays a major role and can make or break the quality of your video appearance.
Your background also plays an important role. The goal is to give your audience the best experience and make sure that you engage them in the presentation, so any disruptive elements in the background must go.
Sit or stand?
To stand or not stand, that is the question. This will depend on the format of your webinar and your presenting style.
If you will be going through a presentation where the slides are the focus of the webinar, you may consider sitting down for the duration of the webinar.
But if your camera is set up in a way where you are the focus of the webinar and there are slides running in the background, just as a form of a “storyline” – definitely stands.
Presenting while standing allows you to engage your audience more as you can use your posture, hands, and all in all, seem more lively and energetic.
Pick the right date and time
The event would be hosted at a date and time that will allow a maximum number of attendees. If your audience is located mostly in the USA, you should schedule a different time than if they are located in the UK. Time zones matter.
In case you have attendees from all over the world, try to choose a webinar time that will allow most of them to participate. You should also consider allowing those in the time zones that won’t catch the live event to be able to access the recorded webinar for free.
Use Google Analytics to discover what parts of the world the majority of my traffic is coming from. You can also create surveys for potential guests asking for the most convenient times for their participation in a webinar.
Stick to a schedule
When you schedule a webinar, apart from reminder emails you will be also sending your participants a time plan. When will you start, when will you finish, the breaks that will be in the webinar, and so on.
Stick to that schedule. Many of the participants will be planning their day around it, so be respectful to their time.
Stay on topic
The subject matter is important to your audience. After all the registrations and reminder emails, they came to your webinar to hear more about the webinar topic that you promoted. This is when a presentation or a script can come in handy.
You have to convert the subject in the time and adhering to the schedule that you created for this event so make sure not to dig too deep into tips that are not relevant and getting sidetracked too much
Have a chat moderator
You might want to consider having a chat moderator in your webinar. The bigger the event and more attendees are on it – the bigger need for a dedicated person to monitor the good question and possibly even ban some people who will behave inappropriately.
If you have an hour-long webinar, you will get a lot of questions and it is very easy to forget that they were asked, so having somebody to mark down important questions so you can get back to them later is needed.
A good webinar platform will allow you to manage the chat as needed, you just need somebody to make that final decision so you can concentrate on the live presentation to keep your audience’s attention.
Keep attendees engaged
Nothing will make the people tune out faster than a rambling presenter. Stay on point and avoid using filler sounds and words “uh, like, so” (and other) to engage your audience. It is better to speak slower and make small pauses between the words than to fill the silence while you are formulating your thoughts (more about this in the next section).
Ask attendees to use chat and ask questions, interact with your audience if you feel that it will help the flow of the webinar. But do not get sidetracked too much, while you can pick up one or two questions that may help you to expand the topic that you talking about now – do not start to react to everything that is in the chat.
Control your speech
If you speak too quickly, non-native speakers or just people who will not hear you properly may get lost in what you are saying and you will not get your message across.
Make sure that you are speaking with a good tempo, roughly the one as when you would have to read this out loud “and, one, and, two, and, three”.
But you also should not speak too slowly, it will make the webinar boring and the attendees will not be engaged.
From time to time, change the speed and the tone of your voice to emphasize important parts of your message.
Call to action
Webinar topic, webinar content, marketing – you do this all as you have an end goal in mind. There is a particular action that you want your attendees to take. It might be returning a project, making sure that they retained a piece of important information, buying your product, leaving their email,m registering for another online event, etc.
All webinars are done with such a goal in mind.
When the time comes, have a clear call to action asking your attendees to make that action right now, or in the worst case after your webinar ends.
Answer questions later
No matter the number of attendees that are on your webinar, you might want to answer the questions at the end of your live webinar.
First of all – your presentation may already include the answer, and replying to the question separately would be counterproductive to the flow of your webinars.
Also, if you will constantly answering questions from your audience you might not be able to cover the
Follow up with the attendees
Many marketers don’t follow up with participants of their webinars. Send a thank-you email along with a survey about their experience asking for feedback and ratings.
This is also a good opportunity to run a couple of polls to get as much information as possible to make your future webinars even more successful.
But that does not end there. This is another opportunity to ask your audience to do something for you:
- registration for a trial;
- send them to your website;
- ask them to buy your software;
- asking for tips for other webinars that you plan;
- you can promote future webinars and events;
- record the event and send them a link to it;
As you can see, this is an additional sales opportunity.
Promote your webinar again
There are many ways how you can improve your brand awareness through the marketing of your live event – even after it ended.
First of all, you would of course record your webinar and make that recording available for those who did not make it in time.
But there is also a lot of video content that can be created from that webinar and shared on social media.
You could also rewrite a part of your webinar into a blog post and market it further on your website. For example, you could write down the main tips from your webinar to get more people interested in the whole content.
Or, you can also create a separate landing page and offer new prospects to view the recorded content – again boosting sales (or other goals that you may have).
How to host a webinar for free?
If you are wondering if you have enough resources to afford one of the webinar platforms, free webinar software is here for you.
Some have a free trial that you can take advantage of or free packages that are limited by the number of attendees that participate.
This will allow you to test the format of your events without significant investment and practice before you go live with a bigger number of participants.
How To Host A Webinar On Google Meet?
If you are looking for a free and simple webinar software to host your live event, you should try Google Meet.
- Login to your Gmail and choose the “Start a Meeting” on the left sidebar.
- Click on the “Join Now” and “Add People”.
- Choose the people from your mailing list or manually enter the email addresses of the people you want to add.
- Additionally, you can “Copy Joining Info” and send it to the people whose email addresses you don’t have.
Google Meet is a simple webinar tool, perfect for those who want to host their first webinar and aren’t sure where to start.
How To Host A Webinar On Zoom?
- Login to your Zoom account and choose “Schedule my Webinar”.
- Enter the name and short description of your webinar.
- Set the time and date for your webinar.
- Save your webinar.
- Copy the URL and send it to the attendees. This URL will lead them to the registration page, aka the landing page from which they will be able to join the webinar.
Zoom offers you the option to create webinar templates from your current webinar session to use when creating future webinars.
How To Host A Webinar For Free?
If you want to create a webinar without spending too much money, you can choose some free webinar platforms, such as Google Meet, GoToWebinar, Zoho, Adobe Connect, and many others.
How To Host A Webinar On Teams?
- Login to your Temas account and in the “Events” section, select “New”.
- Select the time and date for your webinar, and whether it’s recurring.
- Select to stream your webinar.
- Choose the several options that will define your webinar: whether you allow meeting chat, whether you allow attendees to unmute, etc.
- Save your webinar and copy the registration link to send the invitation for your upcoming webinar to the attendees.
How To Host A Webinar Script?
A webinar script is a crucial part of your webinar presentation. It is a pre-written dialogue that explains the plan for what will be shared and taught during the webinar. Your webinar should include:
- An agenda of what you plan to discuss during the webinar.
- The list of specific points you plan to cover during the webinar.
- Call-to-action section.
How To Host A Webinar On Linkedin?
- From the Admin view, choose the “Admin Tools” menu and “Create An Event”.
- Fill out the form with the information about your webinar.
- Save it and copy the URL to use it when inviting attendees.
- Promote your webinar via social media or paid ads.
How To Host A Webinar For Free On Zoom?
Unfortunately, when you are using a free, basic Zoom plan, you won’t be able to host webinars. You will need to upgrade to the Pro plan or higher. It will cost you $14.99 per month.
How To Host A Webinar Online?
As you could see in this article, it is easy to host a live webinar online. There are many different webinar platforms out there, some are free, and some will require you to pay a monthly fee. Choose the webinar platform that works the best for you and use it to host your online events.
How Do I Host My First Webinar?
If you plan to host your first webinar, you should make it as simple as possible. You don’t need to use complicated or expensive software to create an effective webinar. You should rather focus on creating high-quality content and finding great presenters and guest speakers to engage audiences.
Don’t forget to promote your webinar early enough, to reach as wide an audience as possible. Rehearse your webinar at least once before going live, to detect any possible issues. Record your webinar for future reference. You can use the recorded webinar to learn how to improve your next webinars.
How Can I Host A Webinar For Free?
Find a free webinar software, use Google Meets, Zoho, Adobe Connect, or even Facebook Live or YouTube Live.
How Do I Host A Webinar Event?
Some of the additional tips for hosting webinars and similar online events include setting clear agenda and what you plan to achieve with the webinar. Choose the right time for your webinar (don’t set your webinar on the date of an important holiday), include the moderators at your event, and be ready to troubleshoot any possible issues that might arise right before or even during the webinar event.
Now you know how to host a webinar. Find a good webinar topic and appropriate presenters. Choose the format of the webinar. Create the content. Choose the webinar platform and create an online event using that platform. Copy the webinar URL or send the invite to the attendees.
Promote your webinar on social media or via paid ads. Once the webinar starts, engage the audience and guide both the audience and presenters through the webinar. Good luck!
How do I host my first webinar?
Plan your webinar, consider how you will get people to join it. Pick your webinar software platform and continue to create your webinar there.
Can I host a webinar for free?
Yes. There is plenty of free webinar software that will get you started.
How do you host a webinar effectively?
Prepare everything in advance, have a clear goal in mind, and run a couple of testing webinars to make sure that everything is in order.